Glow The Future

Riding on the YOUTHx Festival organised by National Youth Council, we created an activation for the SG Youth Action Plan. Youths could participate in an experiential walk-through and tangibly contribute their ideas for SG in 2025. The idea, from start to finish, was completed within a month and goes live for two days at the festival.

A mixture of tech and analogue experiences, six sections of glow-in-the-dark gallery with interactive components was created. With a incentivisation mechanism, youths also won a chance to play the claw machine for prizes when they completed a game card. The more tasks they completed the more they won.

Client:
National Youth Council

Agency:
Tribal Worldwide

Year:
2019

Role:
Art Director

Awards:
MARKIES 2020
Most Creative: Experiential - Silver
Most Creative: Event - Finalist