Make Every
Drop Count

We launched the "Make Every Drop Count" campaign to encourage Singaporeans to adopt water conservation habits. We brought to life the complex water treatment process with a mind-boggling, eye-catching story – the making of water for Singapore. Through a comprehensive and eye-opening campaign, we successfully raised awareness for water conservation and help Singaporeans recognise the effort behind making every drop. We launched Make Every Drop Count with a TVC and a striking 3D and 2D emblem. The integrated campaign also includes an online pledging microsite, highly contextualised OOH, social and digital marketing elements.

Client:
PUB

Agency:
Tribal Worldwide

Year:
2019

Role:
Art Director

Awards:
MARKETING EXCELLENCE AWARD 2019
Excellence in Public Sector / Non-profit Marketing - Silver
Excellence in Advertising - Finalist
Excellence in Brand Awareness - Finalist
Excellence in Brand Strategy - Finalist
Excellence in Integrated Marketing - Finalist

The Film

Our launch film takes people on an epic journey, from the skies to our taps. A sonic branding and stinger animation was also developed with the launch of the campaign. A behind-the-scene look at the creation of the sounds and visual was also developed.