Spark the Next

We call on youths in Singapore to come forward and take action in the co-creation of a better future for Singapore. The campaign was first launched with a brand film, OOH prints and a series of social pieces to rally and inspire youths to realise their vision for Singapore in 2025. Calling on youths to start conversations on issues close to their hearts, join exciting projects, and even recommend policy changes.

Client:
Ministry of Culture, Community & Youth

Agency:
Tribal Worldwide

Year:
2019

Role:
Art Director

Awards:
MARKIES 2020
Most Creative: TV / Video Advertising - Gold
Most Creative: Communications / Public Relations - Bronze
Most Creative: Out-of-Home - Bronze
Most Creative: Content Marketing - Finalist
Most Creative: Event - Finalist
Most Creative: Government Sector / Non-Profit Marketing - Finalist
Most Creative: Integrated Media - Finalist
Most Creative: Launch / Re-Launch - Finalist

The Film

Leading the film were young Singaporeans who made a difference in their communities. Internationally-acclaimed beatboxer, professional skateboarders, hawkers entrepreneurs, social activist, and national para-swimmer and many more. These change makers call on youth in Singapore to get on board and take action for a brighter future.

Our Identity

We created an identity and developed a style guide to define the way the brand will look and to ensure visual consistency and uniform across all materials. Our bold and striking colour treatment were chosen and tested with youths in a pre-campaign research.