SG Digital
COVID-19 is a wake-up call that going digital is not an option – it is a necessity. IMDA launched a nationwide digitalisation movement ‘SG Digital’, to ensure that Singapore will emerge stronger, with a focus on two groups that faced the most challenges in digital adoption – seniors and food stallholders. To help them go from disrupted lives, to digital lives and make connections that matter. Life is more colourful with digital.
SG Digital was launched to ensure everyone is onboard the SG Digital community. We launched the new movement with a music video in 4 different languages, press ads, OOH materials, and on-ground activities.
Client:
Infocomm Media Development Authority
Agency:
Tribal Worldwide
Year:
2020
Role:
Art Director
The SG Digital Brand
The SG Digital logo is a combination of the Singapore Mark and IMDA’s iconic brand elements, including the seamless integration of the Digital Smiley we introduced in 2017. The bold placement announces our passionate spirit that enables Singapore to move into a digital future as one nation.
The Film
A catchy track in 4 different languages.
