Mental Health Supporter
With the question "Are we giving the right support?" as its core message, we aim to create stronger and more effective support systems for those in need. The campaign offers viewers the option to access the characters' internal reflections using subtitles, emphasising the impact of inadequate assistance.
Client:
Health Promotion Board
Agency:
Publicis Singapore
Year:
2023
Role:
Art Director
Awards:
Gong Awards
Silver — Gong for Good: Film
Bronze — Innovation in Film
Bronze — Innovation in Media
Bronze — Best use of Interactive & Dynamic Content
Bronze — Best use of Direct (Digital Channels)
Bronze — Editing Craft
AdFest 2024
Finalist — Digital & Social Lotus: Interactive Film
The Interactive Film
We launched a thought-provoking online video highlighting an honest conversation between friends. By turning on the Closed Captions feature on YouTube, we make the invisible visible—Offering viewers the option to see the character’s inner thoughts.
